Designing in NYC, Since the early 90’s.

A smiling older woman with short, blonde hair, wearing a black top and a pearl necklace, standing against a plain white background.

Natalie opened her own shop before most of her current clients were born, then spent the nineties designing with Jonathan Couture, the event house in New York at the time. Thirty years later she has no interest in slowing down. Operating as Qualité de Vie, she keeps the roster small on purpose: standing arrangements for offices and showrooms, plus selected private and corporate events. With the nineties back in every corner of design, there is something to be said for getting them from the one who defined it first.

The core of her work is weekly standing arrangements for offices, retail spaces, showrooms and lobbies, delivered and refreshed on the same day each week. She also takes on events, corporate and private, along with installation work for lobbies and windows and seasonal programs through the year. Tell her the space and the frequency and she will tell you what it should be.

A black and white portrait of a woman with shoulder-length blonde hair wearing sunglasses, a striped shirt, and layered necklaces, smiling slightly against a dark background.

I’ve done flowers for:

The Rihga Hotel

The Water Club

Equinox

Club 21

Damon Dash

The Sopranos

Sex and the City

Steve Stoute

J.Crew

Madwell

Ernst & Young

Paul McCartney

Michael Jackson

Saudi Petroleum

New York Public Library

Yale Club

Tishman Speyer

Rockefeller Plaza

Knickerbocker

Columbia University

Mandarin Hotel

Bergdorf Goodman

Moschino

Lenox Hill Hospital

Flowers by Natalie

90’s aesthetics is not a revival. A continuation.